OUR STORY
SBE Group is a premier entertainment agency specializing in DJ talent, management, and bookings. With over 15 years of experience in the industry, we deliver top-tier entertainment for private events, festivals and nightlife clients while cultivating a vibrant community of artists dedicated to elevating the culture.
Founded with the vision of redefining live entertainment, SBE Group provides elite talent with opportunities to perform at marquee events. Through curated experiences, strategic partnerships, and a growing network of creative professionals, we continue to shape the future of entertainment.
THE MISSION
Our mission is simple: create unforgettable experiences for audiences while building a thriving ecosystem of creativity across live entertainment.
OUR FOUNDER
Nic Ballenilla, professionally known as DJ Nilla, is a New Jersey–based DJ, producer, and founder of SBE Group, an entertainment agency dedicated to elevating nightlife and private events around the world. With a background in marketing & sales for Fortune 500 companies and an undying passion for music and event production, Nic blends his professional expertise with his love for creating unforgettable experiences behind the decks.
As DJ Nilla, Nic has performed across a range of nightlife venues and special events around the globe, building a reputation for delivering high-energy sets that keep crowds moving. Beyond the booth, he has leveraged his industry knowledge to scout and mentor talent, helping DJs sharpen their craft, grow their businesses, and expand their brands.
Through SBE Group, Nic is redefining what it means to be a DJ and entertainment professional—bridging artistry, strategy, and community to create opportunities not just for himself, but the next generation of DJs.